How We Empowered Newstats: A Branding and UX/UI Transformation
What is Newstats?
Newstats uncovers unique insights from the news that a human eye can’t see and a human brain can’t grasp. Everyday more than 750k news from 150k global sources are screened with our proprietary leading News Al. Sentence by sentence we detect entities, events, sentiments and temporality. Thus transforming unstructured news text into a structured data base that allows you to measure, compare and detect outliers.
Services Provided:
Results
Objectives
- Improve navigation intuitiveness and enhance user interaction.
- Create a unified visual style to strengthen the app’s branding.
- Optimize interface elements for better readability and perception of news content.
Approaches
- Conduct user testing to identify weaknesses in navigation and interface design.
- Develop a harmonious color palette, typography, and brand identity elements integrated into the app's design to reinforce branding.
- Implement a responsive design to improve usability across various devices and screen sizes.
Logo creation
We were given the task of developing a branding identity, design UX/UI platform and implementing a comprehensive branding strategy for the Newstast.
Branding identity
In the Newstats, typography played a pivotal role in shaping the platform’s visual
identity, ensuring readability.
Design UX/UI platform
To improve the UX/UI of the news app, we would start by conducting thorough user research, including surveys, interviews, and usability testing, to identify pain points and user preferences. Based on the findings, we would refine the navigation to be more intuitive, ensuring a smoother user journey. Next, we would enhance the visual design by creating a consistent color palette, typography, and brand elements that align with the app’s identity. We would also implement responsive design to ensure optimal functionality across all devices. Finally, we would regularly gather feedback and perform A/B testing to continuously refine the app’s experience.
Results
Conclusion
Newstats successfully redesigned its news portal, implementing all recommendations from Duck Design and completing the work within tight deadlines. These enhancements led to significant improvements in key metrics: a 35% increase in time on site, a reduction in bounce rate to 45%, a 25% rise in registrations, a 30% increase in subscriptions, a 40% growth in mobile traffic, and a 50% increase in page views per session. The redesign proved to be both successful and effective.