Illuminating Photonic's Success Through Branding and Design Transformation

What is Photonic?

Photonic is a pioneering mobile trading application that enables users to trade tokens based on quantum technology and the Stellar blockchain.

With a commitment to simplicity and accessibility, Photonic caters to both beginners and experienced crypto enthusiasts, revolutionizing the way people engage with quantum-based assets.

 

Results

35000
daily active users after the redesign
4000
users reviews
92 %
user satisfaction rate

Objectives

  • Create an intuitive and user-friendly design for the Photonic mobile trading app.
  • Infuse a distinctive “crypto” aesthetic into the app’s visual identity.
  • Develop a unique visual identity to differentiate Photonic from competitors.

 

Approach

We embarked on the transformation of Photonic by focusing on three key areas: branding, graphic design, and user experience design

Branding

We initiated the project by crafting a one-of-a-kind visual identity for Photonic. This involved:

Designing a logo that seamlessly melds quantum technology and the Stellar blockchain, resulting in a modern and futuristic brand image.

Creating a comprehensive style guide that provides a consistent foundation for the app’s design.

 

 

Graphic Design

Our graphic design efforts were geared towards creating a visually appealing and cohesive experience for Photonic users. We:

Developed custom graphics, icons, and illustrations that aligned with the crypto theme.

Ensured that all visual elements, from buttons to charts, adhered to the app’s unique aesthetic.

 

UX/UI Design

Our design strategy was centered on ensuring an effortless and intuitive user experience. To achieve this, we:

Streamlined the user interface, simplifying navigation and the trading process.

Implemented user-friendly features that allow users to execute trades swiftly and effortlessly.

Incorporated real-time market data and personalized trading alerts to keep users informed and engaged.

Results

User engagement has seen a substantial increase, with a rise from 10,000 daily active users to 35,000 daily active users after the redesign.
Since the app's launch, Photonic has received overwhelmingly positive feedback from users, resulting in a total of 4,000 user reviews.
Photonic now boasts a user satisfaction rate of 92%, indicating high levels of user contentment with the redesigned app.

Conclusion

In conclusion, our collaboration with Photonic has transformed it into a standout player in the crypto trading app space. Through strategic branding, visually appealing graphic design, and user-centric UI/UX design, we have created an engaging and accessible platform that resonates with both novice and seasoned traders.

Photonic’s unique visual identity, combined with its user-friendly interface, has propelled it to success in a competitive market, achieving significant growth and user satisfaction. With these achievements, Photonic is well-positioned for continued success in the future.

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